Tag: book review

Where Do You Fall on the Diffusion of Innovation Curve?

Have you heard of the diffusion of innovation curve? I first encountered this model in my Intro to Marketing course last year (2017). I actually never realised that the model was more than 50 years old now! The curve illustrates visually some basic elements of a theory to describe the how and why, and at what rate, new technologies are distributed and accepted by society. I can see why a theory like this would have been developed post-WWII, as it was definitely a major era of innovation, and acceptance and diffusion of what were quite new technologies into the general consumer market was a really revolutionary thing in the 1950s.

So Let’s start with the Parameters

So the Model first captures the relative time scale in terms of when different types of people adopt technology. Then the curve also allocates a general ballpark in terms of relative percentages of the overall market share for a product or service. Obviously all the numbers are pretty streamlined and it forms a pretty neat curve. But I would like to look into the research that backs up the model at some stage. Continue reading

How the Digital Layer Brings Us to Transcending our Natural Limitations of Time & Space

Now, I’ve been actually stewing on the topic of this post for a while now! At the very least, it has definitely been in my consciousness for nearly two months now, since I first watched this video of Elon Musk being interviewed at the Code Conference 2016: “We are already cyborgs”.

As he spoke about our brain and how it processes our sensory inputs, and even how there are those different layers in our brain, so to speak, that deal with more the “low road” emotional stuff versus that “high road” part of our brain that is more about logic and reason. But all of that is still tied in to a very limited information process. We are hard-wired to mostly deal with what is right in front of us now. Really this is a pretty functional limitation for most of human history.

To survive in a tooth and nail world, that really helped. But to face the problems of our age, global problems, it really does require something else. It is that digital layer that Elon Musk speaks about that makes me think, “This is how we could go about transcending our natural limitations of time and space,” how we can get away from being limited by nature to just dealing with what is in front of our nose, and missing the immense and impactful (but intensely subtle and often slow) processes that are going on around us every day.

Something I Read Today in Critical Path

This all made me think today of something I read in R. Buckminster Fuller’s book, Critical Path:

“I have discovered that one of the important characteristics of most economic trends is that they are too slow in their motion to be visible to humans. We cannot see the motion of the stars, the atoms, a whirling airplane propeller, the growth of a tree, or the hour or minute hand of a clock. In the latter case we can see only the movement of the second hand. Humans do not get out of the way of that which they cannot see moving. As with the electromagnetic spectrum, most of the frequencies and motions of Universe are ultra or infra to man’s sensorial tunability.” Continue reading

Understanding the Critical Path – R. Buckminster Fuller’s Masterwork – Part One

I first heard of R. Buckminster Fuller when I attended the Global Entrepreneurship Summit 2018 (look up #GES2018 on Twitter) in Brisbane. Part of the weekend’s events was the launching of what they called the World Game, which was basically an en masse mobilisation of entrepreneurs from all over the world towards making impacts towards achieving the 17 U.N. Sustainable Development Goals. It’s really hard to sum it up in a few words, but it was a pretty inspiring concept. And actually, the World Game was originally the brain-child of R. Buckminster Fuller, who has been dubbed “one of the finest minds and most significant thinkers of the Modern Age.” Quite an accolade to hold!

So I went away excited for the concept of the World Game, and did a little research into the man. Most people who have heard of him think of him as the “geodesic dome” guy. But his World Game was basically a blueprint for global cooperation to no longer be constrained by the economic mental concept of scarcity and a lack mindset. Ultimately, we live in a universe where neither matter nor energy is created or destroyed, right? So its ultimately more about flow and transformation. Phew, mind-blowing stuff! Well, I really wanted to do a review of his book. (This will most likely end up as several posts, as it really is such an immensely deep book!) I thought the best place to start was at the beginning and understanding the critical path – what that actually means.

So What is the Critical Path?

I could imagine your thoughts would be the same as mine when you read the book title – “So what is the Critical Path?” Continue reading

Looking at Emotional Intelligence and Leadership – A Review of Some of Daniel Goleman’s Books

I read a lot of books! I honestly find it hard to keep track of them all sometimes! (That’s part of why I really love Goodreads…) When I read great books, I definitely love sharing them with friends who I know are interested in similar things, as integrating new ideas found in books can honestly be life-changing. As a University student, I always have readings in textbooks and journal articles for my lectures and workshops – and assessments, of course. So you could imagine I would not be too interested in going beyond that and reading more. But I have found so much to enrich my personal learning and even my studies from other books.

As a student of HRM, I have to say that Daniel Goleman’s books have really given me so much value. I’ve read several of his books. He writes really simply while obviously referencing a lot of background research. Several of his books relate to ideas centred around emotional intelligence and leadership, and building on this, he has gone on to present research on social intelligence and how our brains are wired for social relationships.

Some Background to the Topic

Emotional Intelligence as a concept has been around since the 90s, and so many books have been written about the subject. A lot of research has gone into the topic, and related topics, and especially the relationship between emotional intelligence and leadership. The amazing thing about EQ is that although there are trait-like qualities that could seem innate, there are ways that one can develop their EQ – both their ability to manage and understand their own emotions, as well as understanding and even handling the emotions of others.

One area of EQ that deeply intrigues me and definitely is a cause for me want to investigate it more deeply is the connection between EQ and neuroscience. It is amazing to consider the complexity of the human brain, and even how there are different elements that make it up. There is the basest part of our brain that controls instinctual elements and fight/flight response, what is often called the reptilian brain. Then there is the more feeling part of our brain that processes sensory inputs in terms of how it makes us feel, and can even register the feelings of others, and it can do some really amazing things! Then there is the more rational part of our brain that applies logic to make decisions. In the past, often emotions were considered a hindrance to making good decisions. But research has gone on to suggest that in fact emotions are just as much a part of good decision-making as rationality, and thus, EQ is a key to both good management and leadership. Continue reading

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