Tag: elon musk

Where Do You Fall on the Diffusion of Innovation Curve?

Have you heard of the diffusion of innovation curve? I first encountered this model in my Intro to Marketing course last year (2017). I actually never realised that the model was more than 50 years old now! The curve illustrates visually some basic elements of a theory to describe the how and why, and at what rate, new technologies are distributed and accepted by society. I can see why a theory like this would have been developed post-WWII, as it was definitely a major era of innovation, and acceptance and diffusion of what were quite new technologies into the general consumer market was a really revolutionary thing in the 1950s.

So Let’s start with the Parameters

So the Model first captures the relative time scale in terms of when different types of people adopt technology. Then the curve also allocates a general ballpark in terms of relative percentages of the overall market share for a product or service. Obviously all the numbers are pretty streamlined and it forms a pretty neat curve. But I would like to look into the research that backs up the model at some stage. Continue reading

How the Digital Layer Brings Us to Transcending our Natural Limitations of Time & Space

Now, I’ve been actually stewing on the topic of this post for a while now! At the very least, it has definitely been in my consciousness for nearly two months now, since I first watched this video of Elon Musk being interviewed at the Code Conference 2016: “We are already cyborgs”.

As he spoke about our brain and how it processes our sensory inputs, and even how there are those different layers in our brain, so to speak, that deal with more the “low road” emotional stuff versus that “high road” part of our brain that is more about logic and reason. But all of that is still tied in to a very limited information process. We are hard-wired to mostly deal with what is right in front of us now. Really this is a pretty functional limitation for most of human history.

To survive in a tooth and nail world, that really helped. But to face the problems of our age, global problems, it really does require something else. It is that digital layer that Elon Musk speaks about that makes me think, “This is how we could go about transcending our natural limitations of time and space,” how we can get away from being limited by nature to just dealing with what is in front of our nose, and missing the immense and impactful (but intensely subtle and often slow) processes that are going on around us every day.

Something I Read Today in Critical Path

This all made me think today of something I read in R. Buckminster Fuller’s book, Critical Path:

“I have discovered that one of the important characteristics of most economic trends is that they are too slow in their motion to be visible to humans. We cannot see the motion of the stars, the atoms, a whirling airplane propeller, the growth of a tree, or the hour or minute hand of a clock. In the latter case we can see only the movement of the second hand. Humans do not get out of the way of that which they cannot see moving. As with the electromagnetic spectrum, most of the frequencies and motions of Universe are ultra or infra to man’s sensorial tunability.” Continue reading

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