Tag: innovation

#3DSGriffith 2018 – 3 Day Startup Workshop Weekend – Highly Recommended!

Just thought I’d throw up a gallery of a few of the highlights from #3DSGriffith 2018

A Big Weekend: 3 Day Startup Development & Lean Canvas

Phew, its already week nine of second trimester, and exams are definitely looming! The pace of life at Uni is reaching fever-pitch, though for some of us, maybe our major assessment tasks for the trimester have been submitted? It might be the eye of the storm for a little bit? Well, this weekend I was involved with the 3-Day Startup Workshop Weekend, and I really wanted to share a bit about it, and my experience of it.

It was definitely an experience that I highly recommend everyone take part in! There were certainly elements of it that were pretty grueling! But it was an amazing learning experience over all – and there’s free food and a great chance to network and make new friends!

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Where Do You Fall on the Diffusion of Innovation Curve?

Have you heard of the diffusion of innovation curve? I first encountered this model in my Intro to Marketing course last year (2017). I actually never realised that the model was more than 50 years old now! The curve illustrates visually some basic elements of a theory to describe the how and why, and at what rate, new technologies are distributed and accepted by society. I can see why a theory like this would have been developed post-WWII, as it was definitely a major era of innovation, and acceptance and diffusion of what were quite new technologies into the general consumer market was a really revolutionary thing in the 1950s.

So Let’s start with the Parameters

So the Model first captures the relative time scale in terms of when different types of people adopt technology. Then the curve also allocates a general ballpark in terms of relative percentages of the overall market share for a product or service. Obviously all the numbers are pretty streamlined and it forms a pretty neat curve. But I would like to look into the research that backs up the model at some stage. Continue reading

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